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Microsoft to open first European store in central London


Microsoft is opening its first European store on Oxford Street, in London, featuring a McLaren Senna car customised as an Xbox driving simulator, a gaming lounge and a community education centre where children can learn to code.
The 22,000 sq ft shop is a block away from the Regent Street Apple store, which, when it opened 15 years ago, set the bar for tech retailing.
Microsoft’s store, which opens on Thursday, showcases the company’s Surface laptops and PCs, Xbox gaming systems and new technology such as its HoloLens augmented reality headset, as well as offering help services and software products such as Office.
Microsoft’s UK boss, Cindy Rose, said the new store, which will employ 150 staff, was a mark of the firm’s continued commitment to the UK market, where it already employed 5,000 people.



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