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Microsoft to open first European store in central London
Microsoft is opening its first European store on Oxford Street, in London,
featuring a McLaren Senna car customised as an Xbox driving simulator, a
gaming lounge and a community education centre where children can learn
to code.
The 22,000 sq ft shop is a block away from the Regent Street Apple
store, which, when it opened 15 years ago, set the bar for tech
retailing.
Microsoft’s store, which opens on Thursday, showcases the company’s Surface laptops and PCs, Xbox gaming systems and new technology such as its HoloLens augmented
reality headset, as well as offering help services and software products
such as Office.
Microsoft’s UK boss, Cindy Rose, said the new store, which will employ
150 staff, was a mark of the firm’s continued commitment to the UK
market, where it already employed 5,000 people.
